In the summer, I would go pick my own strawberries at Whittamore Farm in Markham. I designed this spec work jam packaging to capture that rustic farm charm. Special attention was directed to the shape of the jars and the font to help convey a sense of ruralness and the goodness of homemade jams.
I created a more modern and sleek option for jam packaging if the business wanted to targer a younger audience. This minimalist packaging is eye-catching, simple and to the point. It cuts out the wordiness of more traditional packaging.